Stop Selling a Product. Start Selling Experiences
Dec 9
Written By Desta Creative Agency
Your brand needs to tell a compelling story that immediately evokes emotions and allows people to connect with it. Common emotions that resonate with consumers include class, adrenaline and adventure, motivation, creativity and innovation, and happiness. A significant portion of shopping decisions are subconscious and instinctive. Many people struggle to articulate the reasons behind their preferences. Recognizing this, large companies understand the significance of selling experiences or appealing to emotions.
Tech companies like Apple, Meta, and Tesla sell innovation;
Food companies like Starbucks and McDonald’s sell happiness;
Luxury fashion companies like Louis Vuitton, Chanel, and Rolex sell class;
Toy or video game companies like Lego, Hasbro, and Nintendo sell creativity; and
Other companies like Jeep and Red Bull sell adrenaline and adventure.
In conclusion as a brand owner, it Is necessary to evoke specific emotions to customers.
Start selling experiences!